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Kitty reveals the tips and tricks to how you can build a more environmentally friendly wardrobe and what shoppers should keep an eye out for when buying new clothes. See her helpful pointers below as discussed online with The Mirror..
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Kitty, colour checking fabric, photographed by Bridie O'Sullivan
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"Sustainability in fashion isn’t just about the clothes we wear—it’s about the choices we make and the values we support."
Research fabrics
While fashion may never be entirely impact-free, we can all strive to make better choices that lessen our footprint and contribute to positive change. At Kitty Joseph we’re proud to exclusively use recycled and organic fabrics in our designs, ensuring that every piece reflects our commitment to a more thoughtful future for fashion"
Shop second-hand
"Beyond shopping, there are so many ways to make a difference. Charity shops and vintage stores are treasure troves for unique, pre-loved finds, and supporting local independent brands helps sustain smaller businesses that are working hard to do things differently. Why not organise a clothes swap party with friends to refresh your wardrobe without buying new clothes? And most importantly, take a moment to pause before purchasing—ask yourself if it’s something you’ll truly love and wear often."
Buy better, buy less
"Every small, intentional step adds up. While perfection isn’t possible, striving to do our best is a meaningful way to shape a brighter, more sustainable future for fashion."
It’s not necessarily about spending more money on garments; it's about analysing the product. Look at the composition on the label. What is it made out of? Are the fibres organic, or recycled? Consider the items longevity in your wardrobe - will the colour and style complement your existing closet? The most sustainable products are those that receive the most wear."
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