Introducing: Kitty Joseph x Floor Story 10 Year Anniversary Rug 💚
Kitty showcasing her new rug 'Chroma Green' - designed to commemorate Floor Story's 10 year anniversary. Photo by markcocksedge.
We are so proud of our continued partnership with Floor Story and are thrilled to announce an exclusive new design to honour their 10th year anniversary celebrating Community, Expression, Integrity and Craftsmanship; the four pillars of the Floor Story brand.
The new 10 Rugs for 10 Years campaign brings together a community of designers who have worked with the brand over the past 10 years. Floor Story and their collaborators have revisited their archive and developed rugs based on past designs. These rugs are hand crafted by super skilled weavers in India and Nepal, each being LABEL step certified.
This collaboration showcases their finest rugs to date, combining the craft of rug making with bold, colourful design - which of course is what Floor Story has always been about. Happy 10 Years, Floor Story.. here's to 100 more!
Scroll below to explore Kitty's exclusive 10 Year Anniversary Rug..
"To celebrate Floor Story's 10th year of collaborations, I wanted to create a tonal rug of green, bringing the healing hues of green indoors. Spending time in green environments is proven to simulate our nervous system, which is responsible for relaxation and recovery, boosting immunity and overall health." - Kitty Joseph
FIND OUT MORE ABOUT THE WORK OF FLOOR STORY
DISCOVER THE FULL KITTY JOSEPH X FLOOR STORY COLLECTION
The gorgeous campaign for 10x10, in partnership with Floor Story was showcased in this months Elle Decor UK, featuring interviews with all 10 designers. Find it on newstands now.
